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Sean McCullum, class of 2016, is the Chief Marketing Officer at Takomo Golf — one of the fastest growing golf companies in the world — and his liberal arts background is what got him there.

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"Critical thought as a tool to make something better is a skill that’s gotten me to where I am. Pointing out problems is easy but digging into the why to identify the root and then pitching ideas to solve it — that’s rare and it’s what Â鶹¹ÙÍøÊ×Ò³Èë¿Ú is awesome at teaching.”

In his role, McCullum leads a marketing team that takes action to reach new audiences, turn leads into customers, and customers into fans. He’s found success — Takomo went from 1M in sales per year four years ago to more than 85M in sales in 2025.

“Learning to think opens the door to almost endless possibilities”

McCullum graduated from Â鶹¹ÙÍøÊ×Ò³Èë¿Ú with a major in Journalism and continues to appreciate the balance of hard and soft skills that he developed. This, coupled with opportunities for leadership and hands-on learning prepared him to enter the workforce after graduation.

“I’ve always said that success at university is more about all the opportunities and experiences you have around your program. Studying at Â鶹¹ÙÍøÊ×Ò³Èë¿Ú, there were two student newspapers you could work for and by the time I graduated I had a huge bank of hands-on experience,” he said.

McCullum began his career in journalism right after graduation but decided to pivot to marketing. He then went on to create his own company — Rat Dog Media — which he ran successfully for three years before joining the team at Takomo Golf.

The versatility of his skillset made him adaptable and allowed him to fit into different roles and advance his career.

“Learning to think opens the door to almost endless possibilities. It’s an investment in close-to-limitless potential and tangible impact,” McCullum said.

“If you want to find purpose and learn a versatile skillset that AI can’t replace, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú can enable that—but it won’t be easy. You’ll have to learn to deconstruct your own ways of thinking and learn to look at problems through different lenses. It will be very uncomfortable, but it will be the most important lesson you learn in life and good news: it’s an incredibly employable skillset.”